Marketing News

TreSemmé Links with ‘The Devil Wears Prada 2’ in New Campaign

The ad stars influencer Paige DeSorbo and promotes favorite haircare products.

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By: Lianna Albrizio

Associate Editor

It’s awards Season, and while A-List hair care called for glam squads, personal stylists and big budgets, TRESemmé’s new “Get Your Hair on the A-List” proves otherwise. In a new campaign with the brand’s Chief A-List Officer Paige DeSorbo, the brand turns bathrooms (and heads!) into a runway with a collaboration with 20th Century Studios’ “The Devil Wears Prada 2” in anticipation of the movie’s theatrical release starring Anne Hathaway and Meryl Streep on May 1. Through a serie...

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